Hashtags & Hashtag Galleries: New guidance from the FTC

Hashtags & Hashtag Galleries: New guidance from the FTC

Posted by Melissa Summers on Jun 29, 2015

The Federal Trade Commission (FTC) began enforcing its Endorsement Guides more stringently recently in connection with consumer social media activity, so we wanted to give you some guidance regarding the…

We're Winners! Corp! Michigan's Economic Bright Spots 2015

We're Winners! Corp! Michigan's Economic Bright Spots 2015

Posted by Samantha Bankey on Jun 25, 2015

Each year, Corp! Magazine honors companies that continue to grow and expand in Michigan. Throughout the companies in the room, we were among $4.1 BILLION in revenue – we're proud of these Michigan roots!…

Promotion Tactics For Employee Advocacy

Promotion Tactics For Employee Advocacy

Posted by Melissa Summers on Jun 23, 2015

We help brands form deeper relationships with their consumers through loyalty, mobile messaging, and chance to win promotions. However by using similar programs your employees can be another great asset…

The Best User Generated Content Campaigns: 4 Favorites

The Best User Generated Content Campaigns: 4 Favorites

Posted by Melissa Summers on Jun 10, 2015

We love User Generated Content (UGC) and it’s a win-win proposition for brands and their fans. Brands get authentic content that not only strengthens their relationship with existing fans, it extends…

HelloWorld Technology Scholarship 2015 Winners

HelloWorld Technology Scholarship 2015 Winners

Posted by Melissa Summers on Jun 03, 2015

We’re happy to introduce the winners of the 2015 & 2016 HelloWorld Technology Scholarship! The HelloWorld technology scholarship, in partnership with the Michigan Colleges Alliance, celebrates and awards…

Gamification and Product Education for Brands

Gamification and Product Education for Brands

Posted by Melissa Summers on May 27, 2015

Our clients come to us with three main objectives for their marketing programs: data acquisition, brand engagement, and product education. We’ve already covered proven tactics for data acquisition and…

Engagement Tactics That Work For Brands

Engagement Tactics That Work For Brands

Posted by Melissa Summers on May 20, 2015

When marketers reach out to us they’ve got three common objectives in mind: data acquisition, brand engagement, and product education. With 16+ years of experience we’ve learned what kinds of tactics…

HelloWorld: Meet David!

HelloWorld: Meet David!

Posted by Melissa Summers on May 15, 2015

Everyone, say hello to David! David is a two time Golden Globe winner at HelloWorld. He was previously Rookie of the Year and this year earned the “What Creativity Looks Like” award for his out of…

Data Acquisition For Brand Marketers

Data Acquisition For Brand Marketers

Posted by Melissa Summers on May 13, 2015

The top three objectives marketers bring to us at HelloWorld are Data Acquisition, Brand Engagement, and Product Education. Our 16+ years of experience tells us what kind of solutions will perform best…

HelloWorld: Meet Deana!

HelloWorld: Meet Deana!

Posted by Melissa Summers on May 08, 2015

Everyone, say hello to Deana! Deana was the recipient of the 2014 Leader award because as VP of Operations that’s what she does: leads a great team. When she’s not leading her team she’s at home…