Engagement Tactics That Work For Brands

Engagement Tactics That Work For Brands

Posted by Melissa Summers on May 20, 2015

When marketers reach out to us they’ve got three common objectives in mind: data acquisition, brand engagement, and product education. With 16+ years of experience we’ve learned what kinds of tactics…

HelloWorld: Meet David!

HelloWorld: Meet David!

Posted by Melissa Summers on May 15, 2015

Everyone, say hello to David! David is a two time Golden Globe winner at HelloWorld. He was previously Rookie of the Year and this year earned the “What Creativity Looks Like” award for his out of…

Data Acquisition For Brand Marketers

Data Acquisition For Brand Marketers

Posted by Melissa Summers on May 13, 2015

The top three objectives marketers bring to us at HelloWorld are Data Acquisition, Brand Engagement, and Product Education. Our 16+ years of experience tells us what kind of solutions will perform best…

HelloWorld: Meet Deana!

HelloWorld: Meet Deana!

Posted by Melissa Summers on May 08, 2015

Everyone, say hello to Deana! Deana was the recipient of the 2014 Leader award because as VP of Operations that’s what she does: leads a great team. When she’s not leading her team she’s at home…

3 Back To School Marketing Thought Starters

3 Back To School Marketing Thought Starters

Posted by Melissa Summers on May 06, 2015

“Back to school” Google searches peak in August each year and the majority of both high school and college students noted they begin back to school shopping 3 weeks – 1 month before school starts.…

Using Owned Media To Promote Your Giveaway: Pinterest

Using Owned Media To Promote Your Giveaway: Pinterest

Posted by Melissa Summers on Apr 28, 2015

Last week we looked at utilizing your email database to promote your giveaway and give it a participation boost, this week we’re discussing using Pinterest to promote your giveaway without being ‘spammy’. While…

HelloWorld: Meet Danielle!

HelloWorld: Meet Danielle!

Posted by Melissa Summers on Apr 27, 2015

Everyone, say hello to Danielle! Danielle is a graphic designer on the marketing team, a Michigan State grad and the 2014 winner of the “Under The Radar” award. The look and feel of HelloWorld.com…

Engagement Score Whitepaper: A Closer Look

Engagement Score Whitepaper: A Closer Look

Posted by Melissa Summers on Apr 24, 2015

Earlier this week we published our latest whitepaper, The Engagement Score: Measuring the Value of Brand Engagement. It's an in-depth study to quantify just how much engagement matters and impacts purchase…

Using Owned Media To Promote Your Giveaway: Email

Using Owned Media To Promote Your Giveaway: Email

Posted by Melissa Summers on Apr 22, 2015

Last week we discussed using Instagram to get the word out about your contest and this week we’ll look at the possibilities of email marketing to give your giveaway a participation boost. If you’re…

HelloWorld Gets Revved Up At FUEL: Detroit

HelloWorld Gets Revved Up At FUEL: Detroit

Posted by Samantha Bankey on Apr 21, 2015

Last week, HelloWorld was able to sponsor and support technology for an incredible leadership event, FUEL: Detroit. Attendees got to hear amazing insights from Jessica Alba, Mark Fields, Seth Godin, Commander…