Engagement Score Whitepaper: A Closer Look

Engagement Score Whitepaper: A Closer Look

Posted by Melissa Summers on Apr 24, 2015

Earlier this week we published our latest whitepaper, The Engagement Score: Measuring the Value of Brand Engagement. It's an in-depth study to quantify just how much engagement matters and impacts purchase…

Using Owned Media To Promote Your Giveaway: Email

Using Owned Media To Promote Your Giveaway: Email

Posted by Melissa Summers on Apr 22, 2015

Last week we discussed using Instagram to get the word out about your contest and this week we’ll look at the possibilities of email marketing to give your giveaway a participation boost. If you’re…

HelloWorld Gets Revved Up At FUEL: Detroit

HelloWorld Gets Revved Up At FUEL: Detroit

Posted by Samantha Bankey on Apr 21, 2015

Last week, HelloWorld was able to sponsor and support technology for an incredible leadership event, FUEL: Detroit. Attendees got to hear amazing insights from Jessica Alba, Mark Fields, Seth Godin, Commander…

Facebook App Review: What it means for brands

Facebook App Review: What it means for brands

Posted by Jessica Kessler on Apr 17, 2015

On April 30th v1.0 of the Facebook Graph API will be deprecated. This comes one year after v2.0 of the Graph API was announced and released at Facebook's 2014 F8 Developers Conference. All Apps developed…

Using Owned Media To Promote Your Giveaway: Instagram

Using Owned Media To Promote Your Giveaway: Instagram

Posted by Melissa Summers on Apr 15, 2015

So far we’ve discussed promoting your giveaway on Twitter and Facebook and we’ve also taught you how to develop messaging based on the phase your contest is in. Now let’s look at Instagram, with…

HelloWorld: Meet Megan!

HelloWorld: Meet Megan!

Posted by Melissa Summers on Apr 09, 2015

Everyone, say hello to Megan! Megan received the 2014 Beyond The Call award because she goes above and beyond in her role as Associate Director, Client Solutions at HelloWorld. She’s also kind of an…

Using Owned Media To Promote Your Giveaway: Facebook

Using Owned Media To Promote Your Giveaway: Facebook

Posted by Melissa Summers on Apr 07, 2015

You’ve created a top-notch giveaway you’re sure is going to attract fans new and old. You’ve got the right creative, the best user experience and an exciting prize and now you need to get the word…

HelloWorld: Meet Chris!

HelloWorld: Meet Chris!

Posted by Melissa Summers on Apr 03, 2015

Everyone, say hello to Chris! Chris is Account Manager and Mobile Compliance Lead and he was also named Team Member of the Year 2014. He lives in Nashville with his wife Abbey and their 10 month old golden…

Facebook F8 2015: Our Take

Facebook F8 2015: Our Take

Posted by Jessica Kessler on Apr 01, 2015

We were excited to see what news came out of the F8 conference this year and watched the live stream with brand marketers in mind. Here are a few of the announcements we think will make a difference to…

Using Owned Media To Promote Your Giveaway: Twitter

Using Owned Media To Promote Your Giveaway: Twitter

Posted by Melissa Summers on Mar 31, 2015

You have a Twitter account because you’re a savvy business looking to connect with your customers. Because you’re a savvy brand, you’re also running a marketing campaign and looking for ways to drive…