Big Tactics For Small Business (Saturday)

Big Tactics For Small Business (Saturday)

Posted by Callie McCain on Nov 25, 2014

Here at HelloWorld, connecting people to businesses is the name of the game. For the retail industry, there is nothing quite like the colossal collision between the two on Black Friday. Massive lines,…

Location Based Services Best Practices: Be Helpful, Not Annoying

Location Based Services Best Practices: Be Helpful, Not Annoying

Posted by Jessica Lee on Nov 20, 2014

Location Based Services (LBS) are extremely helpful additions to the mobile landscape, they allow us to access our real-time location to help us connect socially with those around us, play games, house…

What do Facebook’s News Feed Algorithm Updates Mean for Brands & Promotions

What do Facebook’s News Feed Algorithm Updates Mean for Brands & Promotions

Posted by Jessica Kessler on Nov 19, 2014

Last Friday, Facebook announced upcoming changes to their News Feed Algorithm that will impact how a brand’s organic content will appear in consumers’ News Feeds. The changes come out of an ongoing…

Belk's Santa Baby Sweepstakes 2014

Belk's Santa Baby Sweepstakes 2014

Posted by Callie McCain on Nov 11, 2014

It's that time again…the world is looking a little more red and green and you may have heard your first Jingle Bells piped through the speakers at the grocery store. Retailers have been busy planning…

Launch a Promotion In 5 Days!

Launch a Promotion In 5 Days!

Posted by Melissa Summers on Nov 05, 2014

Did you know October is our busiest month from a product development standpoint? This is when our client’s holiday campaigns take shape after months of planning from strategy to legal to creative. October…

eeekPrize becomes HelloWeen 2014

eeekPrize becomes HelloWeen 2014

Posted by Samantha Bankey on Oct 27, 2014

It's no secret we take Halloween pretty seriously around here. Now that we've transitioned from eeekPrize to HelloWeen, it was time to go big; a new theme, crazier costumes, and so. much. candy. This…

Holiday Trends 2014: Three Takeaways For Long-Term Loyalty

Holiday Trends 2014: Three Takeaways For Long-Term Loyalty

Posted by Michela Baxter on Oct 09, 2014

With the holiday season fast approaching, industry experts aplenty are busy making their holiday forecasts. What we consistently see across these reports is the need to create engaging experiences to hold…

Creative Halloween Costumes: 20 Favorites From The Office

Creative Halloween Costumes: 20 Favorites From The Office

Posted by Melissa Summers on Oct 06, 2014

For the last 8 years eekPrize, our annual Halloween celebration, has been a big deal. The office gets transformed, we have a Bake-Off, a pumpkin carving contest as well as a costume contest and then, toward…

Webrooming: The New Showrooming?

Webrooming: The New Showrooming?

Posted by Meghan Holmes on Sep 19, 2014

Showrooming, shopping in store and then purchasing at a cheaper price online, became prevalent in 2012. As e-commerce gained ground, marketers were concerned about the effect on their brick & mortar sales…

Challenge Detroit: Welcome Hannah!

Challenge Detroit: Welcome Hannah!

Posted by Melissa Summers on Sep 16, 2014

We're excited to welcome a new Challenge Detroit fellow to HelloWorld. Say Hello To Hannah! Name: Hannah Mills Position: Project Coordinator College: Miami University Major: Individualized Studies with…