Enhance Your Promotion With Media: 5 Tips

Enhance Your Promotion With Media: 5 Tips

Posted by Jennifer Sullivan on Aug 11, 2014

You've created an amazing promotion, it's mobile, it's social, it's a microsite and it's Facebook ready…now how will people find it? There's your owned media, things like your company's Facebook page…

Facebook Like-gating Update: Are We Like-Minded?

Facebook Like-gating Update: Are We Like-Minded?

Posted by Melissa Summers on Aug 08, 2014

Facebook announced some platform policy changes yesterday and gave developers until November 5, 2014 to comply.  At that point, access to apps or content in return for a Like is forbidden. The new rule…

Black Friday Marketing Tactics For Restaurants

Black Friday Marketing Tactics For Restaurants

Posted by Melissa Summers on Jul 30, 2014

How restaurants can use these Black Friday marketing tactics to increase customer engagement and capitalize on this pivotal time of year.

Marketers' 90-Day Countdown To Black Friday

Marketers' 90-Day Countdown To Black Friday

Posted by Melissa Summers on Jul 28, 2014

Learn how Promotions and Mobile Messaging play an important role in building brand awareness during the Black Friday rush.

HelloWorld at Under 30 CEO: The 70% rule with Raj

HelloWorld at Under 30 CEO: The 70% rule with Raj

Posted by Melissa Summers on Jul 18, 2014

Rajiv Nathan, Director of Business Development at HelloWorld and co-founder of Idea Lemon gives tips on finding balance within your life at work

Social Media Marketing: Snapchat, Geolocation and Brands

Social Media Marketing: Snapchat, Geolocation and Brands

Posted by Melissa Summers on Jul 16, 2014

Snapchat launched location based filters and what this means for Social Media Marketing within the platform.

How Jim Beam Uses Mobile Promotions To Drive Opt-ins and Impressions

How Jim Beam Uses Mobile Promotions To Drive Opt-ins and Impressions

Posted by Melissa Summers on Jul 11, 2014

Jim Beam and its sub-brands have run over 70 mobile promotions with HelloWorld. They've found utilizing our mobile tools during their sponsored events gets them more engagement and more value from their…

4 Ways to Add Surprise to Your Loyalty Programs

4 Ways to Add Surprise to Your Loyalty Programs

Posted by Michela Baxter on Jul 09, 2014

4 simple ways to enhance your customer loyalty programs using surprise and delight. Discover how to serve your customers in ways that they might not expect.

Oh Canada! 4 Things Marketers Need To Know About CASL

Oh Canada! 4 Things Marketers Need To Know About CASL

Posted by Melissa Summers on Jun 30, 2014

4 Things Marketers must know about the new Canadian Anti-Spam Legislation (CASL). Learn about the requirements/exceptions of messages to consumers, clients & suppliers.

Live Event Activation For Summer Festival Season

Live Event Activation For Summer Festival Season

Posted by Melissa Summers on Jun 24, 2014

Learn how activating Mobile Apps at Live Events can create help your brand connect with your audience before, during and after the Live Event.