HelloInterns! Meet our 2015 Summer Interns pt. 1

HelloInterns! Meet our 2015 Summer Interns pt. 1

Posted by Melissa Summers on Jul 29, 2015

Our 2015 summer interns have been a great part of the team this year and we think it's only fair you get to meet them! Say Hello To: Allyssa Pichette School: Michigan State University Year: Senior What's…

Will Prime Day Lead To Amazon Loyalty?

Will Prime Day Lead To Amazon Loyalty?

Posted by Melissa Summers on Jul 16, 2015

Amazon started it and Walmart jumped in on it, a one day discount shopping extravaganza in the middle of what is typically a summer sales slump for retailers. Amazon celebrated their 20th Anniversary with…

Holiday Content Roundup: 2015

Holiday Content Roundup: 2015

Posted by Melissa Summers on Jul 02, 2015

You're not going to believe this but it's time to think about the holidays and no, we don't mean Independence Day. We've created quite a bit of holiday content and have corralled it right here for your…

Hashtags & Hashtag Galleries: New guidance from the FTC

Hashtags & Hashtag Galleries: New guidance from the FTC

Posted by Melissa Summers on Jun 29, 2015

The Federal Trade Commission (FTC) began enforcing its Endorsement Guides more stringently recently in connection with consumer social media activity, so we wanted to give you some guidance regarding the…

We're Winners! Corp! Michigan's Economic Bright Spots 2015

We're Winners! Corp! Michigan's Economic Bright Spots 2015

Posted by Samantha Bankey on Jun 25, 2015

Each year, Corp! Magazine honors companies that continue to grow and expand in Michigan. Throughout the companies in the room, we were among $4.1 BILLION in revenue – we're proud of these Michigan roots!…

Promotion Tactics For Employee Advocacy

Promotion Tactics For Employee Advocacy

Posted by Melissa Summers on Jun 23, 2015

We help brands form deeper relationships with their consumers through loyalty, mobile messaging, and chance to win promotions. However by using similar programs your employees can be another great asset…

The Best User Generated Content Campaigns: 4 Favorites

The Best User Generated Content Campaigns: 4 Favorites

Posted by Melissa Summers on Jun 10, 2015

We love User Generated Content (UGC) and it’s a win-win proposition for brands and their fans. Brands get authentic content that not only strengthens their relationship with existing fans, it extends…

HelloWorld Technology Scholarship 2015 Winners

HelloWorld Technology Scholarship 2015 Winners

Posted by Melissa Summers on Jun 03, 2015

We’re happy to introduce the winners of the 2015 & 2016 HelloWorld Technology Scholarship! The HelloWorld technology scholarship, in partnership with the Michigan Colleges Alliance, celebrates and awards…

Gamification and Product Education for Brands

Gamification and Product Education for Brands

Posted by Melissa Summers on May 27, 2015

Our clients come to us with three main objectives for their marketing programs: data acquisition, brand engagement, and product education. We’ve already covered proven tactics for data acquisition and…

Engagement Tactics That Work For Brands

Engagement Tactics That Work For Brands

Posted by Melissa Summers on May 20, 2015

When marketers reach out to us they’ve got three common objectives in mind: data acquisition, brand engagement, and product education. With 16+ years of experience we’ve learned what kinds of tactics…