HelloWorld at Under 30 CEO: The 70% rule with Raj

HelloWorld at Under 30 CEO: The 70% rule with Raj

Posted by Melissa Summers on Jul 18, 2014

Rajiv Nathan is a Director of Business Development at HelloWorld and co-founder of Idea Lemon, an organization that helps others "Master The Art of Awesome". He recently wrote about finding balance at…

Snapchat, Geolocation and Brands

Snapchat, Geolocation and Brands

Posted by Melissa Summers on Jul 16, 2014

Snapchat launched location based filters in their app yesterday. Starting with locations in New York City and Los Angeles, users can now add art, including the names of particular places, as overlays on…

How Jim Beam Uses Mobile To Drive Opt-ins and Impressions

How Jim Beam Uses Mobile To Drive Opt-ins and Impressions

Posted by Melissa Summers on Jul 11, 2014

Jim Beam and its sub-brands have run over 70 mobile programs with HelloWorld. They've found utilizing our mobile tools during their sponsored events gets them more engagement and more value from their…

4 Ways to Add Surprise to Your Loyalty Program

4 Ways to Add Surprise to Your Loyalty Program

Posted by Michela Baxter on Jul 09, 2014

Surprise and delight loyalty programs are a hot topic among loyalty marketers this year. Some say the traditional loyalty model of earning currency for items in a reward catalog is stale. Surprise and…

Oh Canada! 4 Things Marketers Need To Know About CASL

Oh Canada! 4 Things Marketers Need To Know About CASL

Posted by Melissa Summers on Jun 30, 2014

If you send emails, SMS messages or other electronic messages to your consumers, clients, or suppliers in Canada, CASL is likely already on your radar. The Canadian Anti-Spam Legislation takes effect on…

Live Event Activation For Summer Festival Season

Live Event Activation For Summer Festival Season

Posted by Melissa Summers on Jun 24, 2014

Jessica Lee, our mobile product marketer, headed to the Bonnaroo Music Festival an hour south of Nashville last week. Jess is a huge music fan so she and her friends loaded up an RV and headed down for…

Promotions for Kids - Keeping it Safe and Legal

Promotions for Kids - Keeping it Safe and Legal

Posted by Melissa Summers on Jun 20, 2014

Safely and legally running promotions for kids within COPPA guidelines to keep your company FTC compliant. - An overview of the most important aspects.

What Marketers Need to Know About F8

What Marketers Need to Know About F8

Posted by Melissa Summers on Jun 12, 2014

The Facebook F8 event in April was the first F8 event held since 2011 and many platform changes on the developer side were announced. In the last couple of months we've looked over the changes and have…

New eBook: Getting Started With Gamification

New eBook: Getting Started With Gamification

Posted by Melissa Summers on May 15, 2014

With so many touch points to engage your consumers with your brand and with constant competition for their attention, you need your promotions and loyalty programs to work harder. Keeping your customers…

Mobile Marketing Association Forum 2014

Mobile Marketing Association Forum 2014

Posted by Melissa Summers on May 12, 2014

The Mobile Marketing Association's annual event, the MMA forum, was held in NYC this past week. This event is for CMO's and brand managers to learn what's next in mobile.  The unveiling of a new logo,…