Loyalty

4 Ways to Add Surprise to Your Loyalty Program

4 Ways to Add Surprise to Your Loyalty Program

Posted by Michela Baxter on Jul 09, 2014

Surprise and delight loyalty programs are a hot topic among loyalty marketers this year. Some say the traditional loyalty model of earning currency for items in a reward catalog is stale. Surprise and…

Ready, Set, Gamify: 3 Things NOT To Do When Considering Gamification

Ready, Set, Gamify: 3 Things NOT To Do When Considering Gamification

Posted by Melissa Summers on Apr 15, 2014

You've likely heard the term 'gamification' thrown around the office among colleagues. Or, maybe you’ve read about it as a marketing strategy in your favorite publication. It may be a relatively new…

Small Data and Loyalty

Small Data and Loyalty

Posted by Michela Baxter on Apr 05, 2013

Michela Baxter is Loyalty Director at ePrize. You can connect with her on LinkedIn here. Read just about any article on what marketers need to be paying attention to today and the term 'big data' is…

5 Ways to Make Your Fans More Loyal

5 Ways to Make Your Fans More Loyal

Posted by Melissa Summers on Oct 19, 2011

Last month Matt Kates (Vice President of Strategic Services) wrote an article for Loyalty 360 in the September issue of Loyalty Management Magazine. He takes a look at the challenge facing brands to keep…

ePrize Loyalty White Paper: Setting Priorities

ePrize Loyalty White Paper: Setting Priorities

Posted by Melissa Summers on Jul 23, 2009

We'd like to invite you to read a White Paper hot off the presses by ePrize CMO, Ivan Frank.  Improving Customer Loyalty Starts with Setting Your Priorities In terms of improving customer loyalty,…

Loyalty Programs - Who Wants One?

Loyalty Programs - Who Wants One?

Posted by Melissa Summers on Sep 04, 2007

Who wants a loyalty program? Many companies do nowadays. The question is why? One key reason is that technology has made it far more affordable to deliver a world class loyalty program. Online loyalty…