Marketing

Marketers' 90-Day Countdown To Black Friday

Marketers' 90-Day Countdown To Black Friday

Posted by Melissa Summers on Jul 28, 2014

For some marketers, Black Friday tactics may only be a way to use up a marketing budget before the end of the year. For others, it's a do-or-die event that can be the benchmark of the holiday shopping…

Oh Canada! 4 Things Marketers Need To Know About CASL

Oh Canada! 4 Things Marketers Need To Know About CASL

Posted by Melissa Summers on Jun 30, 2014

If you send emails, SMS messages or other electronic messages to your consumers, clients, or suppliers in Canada, CASL is likely already on your radar. The Canadian Anti-Spam Legislation takes effect on…

New eBook: Getting Started With Gamification

New eBook: Getting Started With Gamification

Posted by Melissa Summers on May 15, 2014

With so many touch points to engage your consumers with your brand and with constant competition for their attention, you need your promotions and loyalty programs to work harder. Keeping your customers…

What Brands Can Learn From the Oscars

What Brands Can Learn From the Oscars

Posted by Melissa Summers on Mar 03, 2014

You probably watched the Oscars last night, and if you didn't watch the Oscars last night you've likely caught up on how it went via dozens of morning-after recaps. We gathered this morning to talk about…

ePrize at a Glance

ePrize at a Glance

Posted by Melissa Summers on Nov 26, 2013

Let's say you gave us 2 minutes to explain exactly what we do here at ePrize. This about sums it up.

Holiday Marketing: From Marathon To Sprint

Holiday Marketing: From Marathon To Sprint

Posted by Melissa Summers on Nov 25, 2013

As we zoom in on the "official" start of the holiday shopping season, it's time for brands to see if their holiday marketing strategy has what it takes to make a successful quarter. If you read Matt Kates'…

Bringing back the romance

Bringing back the romance

Posted by Raquel Cadourcy on Nov 19, 2013

There is something special about the courting period of a budding romance, from the surprise and delight of small gestures to grander expressions of love and adoration.  The relationship between a luxury…

Four myths about luxury marketing

Four myths about luxury marketing

Posted by Raquel Cadourcy on Nov 12, 2013

Because of their elusive nature, marketers may find it difficult to engage with luxury shoppers, especially on digital and mobile.  The truth, however, is that these notions are largely unfounded, leading…

Consumer Trends and Marketing Strategy

Consumer Trends and Marketing Strategy

Posted by Melissa Summers on Nov 05, 2013

We recently hosted a webinar where Tamara, Loyalty Director at ePrize, highlighted five consumer trends to drive your marketing strategy this holiday season. What are the trends we've got our eye on this…

Engaging Young Affluent Demographics

Engaging Young Affluent Demographics

Posted by Raquel Cadourcy on Oct 25, 2013

Affluent millennials expect a next-generation digital experience that holds their attention and makes their experience with a brand as engaging as possible. Here are some tangible ways luxury retailers…