Engagement Tactics Drive Holiday Campaigns

ePrize Benchmarks: Engagement TacticsLast year consumer holiday spending reached $475.5 billion, a large amount of business for retailers to grab hold of. We recently combed through hundreds of  ePrize projects from the past few years and pulled some interesting insights about our holiday campaigns.

Consumers spend an average total time of 10 minutes, 20 seconds with brands running a holiday campaign with ePrize.

On average, ePrize programs during the holidays receive over 500,000 Instant Win plays among registered consumers.

Through ePrize programs, our clients who run a holiday campaign achieve an impressive 47% opt-in rate for re-marketing purposes.

Consumers return to a holiday campaign with Instant Win an average of 6.28 times.

ePrize Holiday Benchmark Metrics, July 2012

These are powerful numbers for driving engagement with your brand, but we want to share some strategies to increase the effectiveness of your holiday campaigns this year.

Adding Social Media Elements

Including a Social Media Element in an ePrize holiday promotion provided about 30% more campaign visits than one without a social element. Social Elements include:

  • eprize Benchmarks: Engagement TacticsAddThis
  • Like Box
  • Like Button
  • Pinterest Button
  • ShareThis
  • Tweet Button
  • Twitter Follow

 

 

Multi-Channel Approach

Our Multi-Channel approach got over 95% more registrations than campaigns using a single channel. Here are some of the channels available:

ePrize Holiday Benchmarks | ePrize.com

  • Microsite
  • Facebook app
  • Mobile-optimized site
  • Mobile app
  • Promotion in a banner
  • Twitter component

Incentivized Sharing

Promotions that offered an incentive for referring friends to a campaign had 170% more registrations than those without a referral incentive. Incentives can include:

  • An additional Sweepstakes entry
  • An additional Instant Win game play
  • Both

Consumers are expected to spend an average of $764 on Christmas gifts this year, up from the $714 that was spent in 2011 [Gallup]. How many of those dollars will be yours?