After the iPhone5 was unveiled, Sagar Parvataneni, SVP of Technology, wrote about utilizing iOS6 to increase brand engagement, calling Passbook a "game-changer."
Game on. We're excited to announce Passbook capabilities for our clients. Brands can now integrate gift codes, coupons, digital prizes, and loyalty programs, allowing consumers to store all their rewards in Passbook.
New to Passbook and its capabilities? Join Sagar Parvataneni and David Wachs on October 17th for our Passbook Webinar. We'll look at what Passbook is and how marketers can use it to present engaging coupons, digital codes and prizes to customers.
In the meantime, give Passbook a try.
You can also text DEMO to 35350 to try it out.
Early retail results are promising, Sephora had 87K Passbook downloads within the first week of their release Major League Baseball also had impressive results with their digital ticketing system with 12% of their of their e-tickets for the playoffs being sent to users’ Passbooks with the expectation that 90% of fans will use them next season.
Sagar says, "The ability to connect the dots on social, mobile and web and integrate Passbook with retail point of sale and loyalty is the next big step in how brands market to consumers.”
David Wachs, SVP Mobile adds, "Our retail clients with a combined database of over 1.5 million consumers will be among the first to use Passbook to save their promotional rewards. We're looking forward to leading brands into this next phase of mobile, already a very personal device."