Mobile

How Jim Beam Uses Mobile To Drive Opt-ins and Impressions

How Jim Beam Uses Mobile To Drive Opt-ins and Impressions

Posted by Melissa Summers on Jul 11, 2014

Jim Beam and its sub-brands have run over 70 mobile programs with HelloWorld. They've found utilizing our mobile tools during their sponsored events gets them more engagement and more value from their…

Live Event Activation For Summer Festival Season

Live Event Activation For Summer Festival Season

Posted by Melissa Summers on Jun 24, 2014

Jessica Lee, our mobile product marketer, headed to the Bonnaroo Music Festival an hour south of Nashville last week. Jess is a huge music fan so she and her friends loaded up an RV and headed down for…

Live Events Webinar Presented With the MMA

Live Events Webinar Presented With the MMA

Posted by Melissa Summers on May 05, 2014

Last week Aaron Clark, VP of Mobile Sales and Operations, and Ben Bennett, Director of Digital Strategy for the Country Music Association presented a Live Events Activation webinar with the MMA. Here…

Integrated Cross Channel Mobile Strategies

Integrated Cross Channel Mobile Strategies

Posted by Melissa Summers on Feb 12, 2014

Yesterday Sara Kowal and Aaron Clark presented our latest webinar, 'Integrated Cross Channel Mobile Strategies: 3 Tips for Coming Up With Yours' with the MMA. Here are some key takeaways: Customer…

Mobile and the Travel Industry

Mobile and the Travel Industry

Posted by Zach Zimmerman on Feb 05, 2014

Mobile marketing is a unique opportunity to target travelers and tourists – who may pack light, but certainly pack their smart phone. From booking a trip to searching for things to do to posting post-trip…

Super Bowl Breaks Data Usage Records

Super Bowl Breaks Data Usage Records

Posted by Melissa Summers on Feb 04, 2014

According to AT&T and Verizon fans inside MetLife Stadium weren't just paying attention to the game Sunday night, they were engaged with their phones. Very engaged. Data usage numbers were high, AT&T…

Questions To Ask A Prospective Mobile Partner

Questions To Ask A Prospective Mobile Partner

Posted by Eric Lazar on Dec 09, 2013

It's Not Just Lunch Finding your true mobile partner is hardly a casual date, it’s a commitment – and unlike my first marriage, should last longer than nine months.  Ideally, it’s a mutually beneficial…

Top 5 Stats in 2013: Mobile

Top 5 Stats in 2013: Mobile

Posted by Melissa Summers on Nov 01, 2013

In conducting a quick "year in review," we took a look at the stats our clients reported across various media interviews in our PR efforts. Isn't it always true that once you take a step back, the big…

Mobile CRM To Build Loyalty and Engagement

Mobile CRM To Build Loyalty and Engagement

Posted by Melissa Summers on Oct 29, 2013

Boston's, a sports bar and restaurant with 51 locations nationwide, needed to drive loyalty and engagement with their customers. To do this they launched a Mobile CRM program incorporating location-specific…

Mobile + SMS To Drive Live Event Ticket Sales

Mobile + SMS To Drive Live Event Ticket Sales

Posted by Melissa Summers on Oct 23, 2013

The Broadway production of "Spider-Man Turn Off The Dark" wanted to drive sales by converting reservations to ticket purchases. In order to do this they first had to make the reservation system worry-free…