Mobile

Apple Announcements: What Features Matter to Marketers

Apple Announcements: What Features Matter to Marketers

Posted by Jessica Lee on Sep 11, 2014

Apple's big rollout was Tuesday, a day sort of like Christmas for many of us at HelloWorld. After watching the industry and consumers' needs, Apple rolled out innovations based on what's happening in the…

Cyber Monday Is Mobile Monday : Get Ready Now

Cyber Monday Is Mobile Monday : Get Ready Now

Posted by Jessica Lee on Sep 03, 2014

In 2013 Cyber Monday was the biggest online shopping day in history with a 21% increase in online sales. Mobile sales led the way with more than 17% of total online sales, an increase of 55.4% year over…

How Jim Beam Uses Mobile Promotions To Drive Opt-ins and Impressions

How Jim Beam Uses Mobile Promotions To Drive Opt-ins and Impressions

Posted by Melissa Summers on Jul 11, 2014

Jim Beam and its sub-brands have run over 70 mobile promotions with HelloWorld. They've found utilizing our mobile tools during their sponsored events gets them more engagement and more value from their…

Live Event Activation For Summer Festival Season

Live Event Activation For Summer Festival Season

Posted by Melissa Summers on Jun 24, 2014

Learn how activating Mobile Apps at Live Events can create help your brand connect with your audience before, during and after the Live Event.

Live Events Webinar Presented With the MMA

Live Events Webinar Presented With the MMA

Posted by Melissa Summers on May 05, 2014

Last week Aaron Clark, VP of Mobile Sales and Operations, and Ben Bennett, Director of Digital Strategy for the Country Music Association presented a Live Events Activation webinar with the MMA. Here…

Integrated Cross Channel Mobile Strategies

Integrated Cross Channel Mobile Strategies

Posted by Melissa Summers on Feb 12, 2014

Yesterday Sara Kowal and Aaron Clark presented our latest webinar, 'Integrated Cross Channel Mobile Strategies: 3 Tips for Coming Up With Yours' with the MMA. Here are some key takeaways: Customer…

Mobile and the Travel Industry

Mobile and the Travel Industry

Posted by Zach Zimmerman on Feb 05, 2014

Mobile marketing is a unique opportunity to target travelers and tourists – who may pack light, but certainly pack their smart phone. From booking a trip to searching for things to do to posting post-trip…

Super Bowl Breaks Data Usage Records

Super Bowl Breaks Data Usage Records

Posted by Melissa Summers on Feb 04, 2014

According to AT&T and Verizon fans inside MetLife Stadium weren't just paying attention to the game Sunday night, they were engaged with their phones. Very engaged. Data usage numbers were high, AT&T…

Questions To Ask A Prospective Mobile Partner

Questions To Ask A Prospective Mobile Partner

Posted by Eric Lazar on Dec 09, 2013

It's Not Just Lunch Finding your true mobile partner is hardly a casual date, it’s a commitment – and unlike my first marriage, should last longer than nine months.  Ideally, it’s a mutually beneficial…

Top 5 Stats in 2013: Mobile

Top 5 Stats in 2013: Mobile

Posted by Melissa Summers on Nov 01, 2013

In conducting a quick "year in review," we took a look at the stats our clients reported across various media interviews in our PR efforts. Isn't it always true that once you take a step back, the big…