ePrize, a global marketing leader in digital engagement, today announced the acquisition of Bulbstorm, an innovative software platform that allows for the production of fast, simple high-volume promotional executions across Facebook and mobile devices. This, coupled with ePrize's robust promotional, loyalty and mobile CRM technology, further extends the capabilities of the industry's leading customer engagement platform currently used by more than 50% of the Fortune 500 brands.
Founded in 2007, Bulbstorm has worked with brands such as Intel, NBC, and the WWE, as well as worldwide agencies to create promotional campaigns leveraging user generated content, social connections, content moderation and games. The acquisition of Bulbstorm enhances ePrize’s mission of changing the way brands interact with consumers. ePrize leverages its unified technology platform to actively engage consumers across all channels along the path to purchase, using promotions to spark interest, loyalty programs to retain and reward, and mobile CRM to connect the consumer's online and offline experiences.
"This is the fourth acquisition we have made in the last 20 months to enhance our ability to bring best in class, integrated marketing solutions to our clients and their consumers through both technology innovations, superior creative and analytics," said Matt Wise, CEO of ePrize. "Bulbstorm has an innovative and flexible technology for creating and deploying multi-screen engagement promotions. Combining this technology with our loyalty, gaming, and mobile CRM offerings creates the most advanced customer engagement solution available in the marketplace. "
Headquartered in Detroit, ePrize now has 400+ full-time employees across eight offices including New York, Chicago, Nashville, Los Angeles, San Francisco, Phoenix, and Seattle.