Spider-Man: Turn Off the Dark Mobile Ticket Reservation System
Mobile Reservation System
The campaign was launched to make it easier for Broadway fans to reserve tickets via their mobile devices and to drive sales for SPIDER-MAN: Turn Off the Dark by converting reservations to ticket purchases. In partnership with Situation Interactive, we created a mobile-optimized form within a mobile app to reserve tickets. We also deliver SMS reservation reminders, along with a unique coupon code, the week of the performance. A robust box office admin portal was also created that shows real-time reservation data.
MOBILE COMMERCE DAILY