Deana Derocha

SVP, Client Solutions and Delivery

Fast Facts

  • BS, Mathematics and Computer Science from Lawrence Technological University
  • Graduated Summa Cum Laude
  • Delivers highly complex and custom projects in both waterfall and agile environments
  • Worked in custom software development for 17+ years

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Deana Derocha

With more than 10 years of software development and operations experience, Deana leads the HelloWorld Client Solutions and Delivery team, managing the sales engineering, project management and winner experience teams, along with owning the overall delivery process. Before joining HelloWorld in 2005, she created custom web applications, and built and managed membership databases, bookstores, shopping carts, and registrations at TechniServe.

Let's learn more about Deana:

Q. Where are you originally from?

I grew up in New Baltimore, MI, which is a pretty quiet, small town. It’s near Lake St. Clair and my dad had a sailboat, so I spent a lot of time on the water when I was young. 

Q. What was your first job?

My very first job was a grocery bagger/cart gatherer at Kroger at age 14. Pushing carts through the snow during cold Michigan winters is a memory I will always have. I’m now that person who always makes sure to put my cart back in the corral in an attempt to make someone else’s job just a little easier.

Q. What is the most unique experience you’ve ever had?  

I went on a 10-day trip to Italy with my mom and sister. We’re 100% Italian and none of us had ever visited the country before. We left our spouses and kids at home and took a very fun girls trip.

Q. How did you get interested in software development?

Growing up, I always really liked math and everyone always told me I should be an accountant or engineer, but neither option seemed all that intriguing to me. When I was a junior in high school, I need to find an elective to take and sort of randomly chose a Computer Programming class because the description sounded interesting. I ended up loving it and never looked back. I ended up not using the math part of my degree very much, but definitely used the computer science part.

Q. What is your favorite interview question?

I used to ask people how they would design a spice rack for the vision impaired. I wanted to see what types of questions they’d ask to gather the appropriate requirements and how they solved problems. One candidate asked what the budget was. I said it was unlimited. His response? “Unlimited budget? I’d cure blindness.” Not quite what I was looking for, but it was a pretty great answer. (I stopped asking after that interview.)

Q. Bagels or donuts?

The little kid in me still loves a rainbow sprinkle donut. Nothing crazy or fancy about it, but it’s so good.