Peter DeNunzio

Chief Executive Officer

Fast Facts

  • Previously served as GM of Experian Marketing Services; President, Aimia, formerly Carlson Marketing; and President, FCB/New York
  • Led Ogilvy & Mather’s European team from Paris, servicing IBM across Europe, Middle East and Africa
  • Board member of the AEF and Columbia Business School’s Center on Global Brand Leadership 
  • Graduate of Princeton; MBA from Columbia

Connect on LinkedIn

Peter DeNunzio

Peter DeNunzio is the CEO of HelloWorld. He leads a 400-member team of professionals driving business impact for iconic brands such as Microsoft, Starbucks, Samsung, Johnson & Johnson, Coca-Cola, and Kraft. With 25+ years of marketing services experience, Peter has been at the forefront of marketing's most transformative revolutions, notably the rise of digital channels and the evolving power of data to drive brand engagement and increase marketing effectiveness. Under Peter's leadership, HelloWorld holds the dominant position in its space, crafting strategy and solutions for more promotional campaigns than any other company. Today, HelloWorld also offers end-to-end solutions to integrate established loyalty programs with targeted messaging, giving brands more significant returns on their digital investments.

Let's learn more about Peter:

Q. What was your first job out of college?

I was an advertising account executive at NW Ayer at age 21. I also had summer internships in public relations and communications during college.

Q. What would your bumper sticker about leadership say? 

People Can Do Amazing Things When Given the Opportunity

Q. What is the most unique experience you’ve ever had? 

Living and working in Paris for four years.

Q. What is your favorite interview question? 

What are you doing today that you no longer want to be doing?  And what are you not doing that you would like to do?

Q. Bagels or donuts?       

Neither. Oatmeal and Yogurt

Q. Is there a little known fact about you or a hidden talent?

I speak fluent French.

Q. What interesting skill would you like to learn?   

I would like to have greater understanding of decorative arts and painting.

 

Recent Publications

HelloWorld Expands Leadership Team with Addition of Chief Operating Officer Role

West Coast work drives hires at HelloWorld in Southfield

For Its Centennial, Nathan's Brought the Golden Age of Coney Island Back to Life

Rio 2016: Vying for Marketing Gold During the Olympic Games

Videos

The HelloWorld Difference

What We Do at HelloWorld

The Recipe for a Long-Term Career

Structured Chaos

Why We Didn't Win

A Product or a Brand?