Peter DeNunzio

Chief Executive Officer

Fast Facts

  • Formerly GM of Experian, president of Carlson Marketing, and president of DraftFCB
  • Led Ogilvy & Mather’s European team from Paris, servicing IBM across Europe, Middle East and Africa
  • Board member of the AEF and Columbia Business School’s Center on Global Brand Leadership 
  • Graduate of Princeton; MBA from Columbia

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Peter DeNunzio

Peter DeNunzio is the CEO of HelloWorld. He leads a 400-member team of professionals driving business impact for iconic brands such as Microsoft, Starbucks, Anheuser-Busch, Johnson & Johnson, Coca-Cola, and Kraft. With 25+ years of marketing services experience, Peter has been at the forefront of marketing's most transformative revolutions, notably the rise of digital channels and the evolving power of data to drive brand engagement and increase marketing effectiveness. Under Peter's leadership, HelloWorld holds the dominant position in its space, crafting strategy and solutions for more promotional campaigns than any other company. Today, HelloWorld also offers end-to-end solutions to integrate established loyalty programs with targeted messaging, giving brands more significant returns on their digital investments.

Recent Publications

HelloWorld Expands Leadership Team with Addition of Chief Operating Officer Role

West Coast work drives hires at HelloWorld in Southfield

For Its Centennial, Nathan's Brought the Golden Age of Coney Island Back to Life

Rio 2016: Vying for Marketing Gold During the Olympic Games


The HelloWorld Difference

What We Do at HelloWorld

The Recipe for a Long-Term Career

Structured Chaos

Why We Didn't Win

A Product or a Brand?