5 Takeaways from the Shopper Marketing Summit

5 Takeaways from the Shopper Marketing Summit

Posted by Tia Sollecito on Mar 25, 2016

by Tia Sollecito, VP, Group Account Director at HelloWorld

Day in the Life: Producer

Day in the Life: Producer

Posted by Janice Pollard on Feb 24, 2016

MEET CARLA GIACOPELLI SENIOR PRODUCER, LOYALTY TEAM As a Senior Producer on the Loyalty Team, I get to wear multiple hats, and every day is an adventure. Although my focus as a producer is to engage…

Meet the Winners of our 10th Annual Golden Globe Awards

Meet the Winners of our 10th Annual Golden Globe Awards

Posted by Janice Pollard on Feb 08, 2016

Golden Globes 2016: The Complete Winners List HelloWorld held our 10th Annual Golden Globe awards last week. This year, the event was held at Blackfinn Pub in Royal Oak with a crowd that included not…

Day in the Life: Legal Promotion Manager

Day in the Life: Legal Promotion Manager

Posted by Janice Pollard on Feb 05, 2016

Meet: Alicia Manduzzi Promotion Manager, Legal Services Team Clients engage us for fun, exciting ideas. Sometimes, the promotions they have in mind to build and execute aren't legally compliant, with…

What's in a conference room name?

What's in a conference room name?

Posted by Janice Pollard on Dec 17, 2015

Every new office has its Day One – the exciting day when there's a big reveal (fit for an episode of HGTV), everyone moves in, and we look around at our new space. While our individual areas are exciting,…

It was a big move on our part

It was a big move on our part

Posted by Janice Pollard on Nov 13, 2015

HQ moves on up to a bigger and brighter office space HelloWorld has seen a lot of changes over the last few years -- we've acquired five companies, rebranded from ePrize, and hired a lot of fresh faces…

Costume Contest Winners 2015

Costume Contest Winners 2015

Posted by Janice Pollard on Oct 23, 2015

Even though our Detroit office is getting ready to move and we didn't have our annual HelloWeen bash, the team didn't disappoint this year with creative costumes. Here are the winners, plus some other…

4 Takeaways from the Shopper Marketing Conference & Expo

4 Takeaways from the Shopper Marketing Conference & Expo

Posted by Clare Beck, Account Director on Oct 22, 2015

Recently, I had the pleasure of attending the Shopper Marketing Conference and Expo in Minneapolis put on by the Path to Purchase Institute. Having worked primarily with CPG brands throughout my career,…

It's Back to the Future Day!

It's Back to the Future Day!

Posted by Janice Pollard on Oct 21, 2015

Did you know -- October 21, 2015 marks the day that Marty and Doc went "back to" in Back to the Future - Part II? It also happens to be a birthday for HelloWorld's Senior Vice President, Jen Todd Gray.…

(Male)nnials: How to market to the new premium demographic

(Male)nnials: How to market to the new premium demographic

Posted by Janice Pollard on Sep 17, 2015

There are 80 million millennials in the U.S. who are projected to spend $1.4 trillion annually by 2020. This demographic is the largest and most valuable market for marketers. And yet, half of this group…