Time and Leads

Time and Leads

Posted by Melissa Summers on Sep 10, 2007

The lengths marketers go in order to start a dialogue with consumers about their brands never ceases to amaze me. Let’s face it, getting an "introduction" or first contact is often a long, difficult…

Loyalty Programs - Who Wants One?

Loyalty Programs - Who Wants One?

Posted by Melissa Summers on Sep 04, 2007

Who wants a loyalty program? Many companies do nowadays. The question is why? One key reason is that technology has made it far more affordable to deliver a world class loyalty program. Online loyalty…

Let's Fail

Let's Fail

Posted by Melissa Summers on Aug 23, 2007

Let’s fail! Seriously, let’s all hold hands and agree to fail. Well that just sounds preposterous doesn’t it? Actually, to not agree to fail is the worst thing any organization can do. If an organization…

Promotions - Why do we play these things?

Promotions - Why do we play these things?

Posted by Melissa Summers on Aug 09, 2007

Why does anyone with an ounce of rationale play a sweepstakes, instant win game or other promotion? I can show you statistics that say 8 out of 10 people play promotions and that our company has created…

Old Navy Black Friday winner is in shock

Old Navy Black Friday winner is in shock

Posted by Community Manager on

We're an engagement company. We reward consumers, give away prizes, and create unforgettable experiences. And we think the Old Navy Black Friday winner is certainly an unforgettable experience! Listen…