Marketing

The HelloWorld Difference

The HelloWorld Difference

Posted by Community Manager on Dec 07, 2016

What is the HelloWorld difference? Peter DeNunzio, CEO, explains.  

What is technology’s role in brand loyalty? Coca-Cola, Columbia University,…

What is technology’s role in brand loyalty? Coca-Cola, Columbia University,…

Posted by Jen Gray on Oct 27, 2016

At the recent Leadership in Digital Marketing Forum, we brought together a team of thought leaders to discuss best practices and innovative marketing strategies. Our CEO, Peter DeNunzio, hosted a candid…

Holiday Activation: Halloween with Coca-Cola & Dollar General

Holiday Activation: Halloween with Coca-Cola & Dollar General

Posted by Community Manager on Oct 27, 2016

With Halloween right around the corner, Coca-Cola and Dollar General are getting into the spirit with the Fanta-DG Wickedly Good social engagement campaign and in-store beacon technology. Once Halloween…

Holiday Activation: Use Remaining Budget to Drive ROI for Q4

Holiday Activation: Use Remaining Budget to Drive ROI for Q4

Posted by Community Manager on Oct 13, 2016

It’s week five in our holiday activation series and the end of the year is getting closer. Use the budget you have left, be in-market, and drive results this quarter! Promotions work to activate your…

Holiday Activation: New Year’s, Valentine’s, and NCAA Basketball

Holiday Activation: New Year’s, Valentine’s, and NCAA Basketball

Posted by Community Manager on Oct 06, 2016

We’re halfway through our six-week Holiday Activation series, and here’s what you’ve learned so far: To use hashtags in your promotional campaigns Quick ideas to activate Black Friday The ease…

Holiday Activation: Text to Win

Holiday Activation: Text to Win

Posted by Community Manager on Sep 28, 2016

Did you know there are more cell phones in the world than toothbrushes? Hard to believe! Texting is second nature to us, and I bet you’ve texted someone in the last hour, if not within the past five…

Holiday Activation: Drive ROI around Black Friday

Holiday Activation: Drive ROI around Black Friday

Posted by Community Manager on Sep 22, 2016

Last week, we showcased ideas to utilize hashtags for the holiday season; this week is about creating an experience beyond the sale on one specific day: Black Friday. Seven ideas to increase engagement…

Holiday Activation: Using Hashtags & Hashtag Galleries

Holiday Activation: Using Hashtags & Hashtag Galleries

Posted by Community Manager on Sep 14, 2016

It’s not too late to drive engagement for Q4, so we’re starting a six-week blog series with quick ideas you can leverage for the holidays. We’ll include some relevant stats, as well as some thought…

Our best articles, eBooks, and case studies from 2016 (so far!)

Our best articles, eBooks, and case studies from 2016 (so far!)

Posted by Community Manager on Sep 01, 2016

Is September 1 too early to do a "best of 2016" post? YES! Because obviously we still have a zillion great things to come with the holidays ahead. But we know you're planning now, and we didn't want you…

(Male)nnials: How to market to the new premium demographic

(Male)nnials: How to market to the new premium demographic

Posted by Janice Pollard on Sep 17, 2015

There are 80 million millennials in the U.S. who are projected to spend $1.4 trillion annually by 2020. This demographic is the largest and most valuable market for marketers. And yet, half of this group…