Marketing

(Male)nnials: How to market to the new premium demographic

(Male)nnials: How to market to the new premium demographic

Posted by Janice Pollard on Sep 17, 2015

There are 80 million millennials in the U.S. who are projected to spend $1.4 trillion annually by 2020. This demographic is the largest and most valuable market for marketers. And yet, half of this group…

Will Prime Day Lead To Amazon Loyalty?

Will Prime Day Lead To Amazon Loyalty?

Posted by Melissa Summers on Jul 16, 2015

Amazon started it and Walmart jumped in on it, a one day discount shopping extravaganza in the middle of what is typically a summer sales slump for retailers. Amazon celebrated their 20th Anniversary with…

Holiday Content Roundup: 2015

Holiday Content Roundup: 2015

Posted by Melissa Summers on Jul 02, 2015

We've created quite a bit of holiday content and have corralled it right here for your viewing pleasure. Take a look and let's start strategizing! eBooks Countdown Tactics to Spur Holiday Sales Grab…

5 Marketing Podcasts We Love

5 Marketing Podcasts We Love

Posted by Melissa Summers on Feb 26, 2015

Are you a podcast listener? We like blogs, LinkedIn, Twitter and other publications to keep up with what’s happening in the industry, but the written word is decidedly limited to certain times and places.…

Big Tactics For Small Business (Saturday)

Big Tactics For Small Business (Saturday)

Posted by Calli McCain on Nov 25, 2014

3 tips to help small businesses compete with big business. Make Small Business Saturday just as exciting for customers as Black Friday.

Launch a Promotion In 5 Days!

Launch a Promotion In 5 Days!

Posted by Melissa Summers on Nov 05, 2014

Did you know October is our busiest month from a product development standpoint? This is when our client’s holiday campaigns take shape after months of planning from strategy to legal to creative. October…

Webrooming: The New Showrooming?

Webrooming: The New Showrooming?

Posted by Meghan Holmes on Sep 19, 2014

Showrooming, shopping in store and then purchasing at a cheaper price online, became prevalent in 2012. As e-commerce gained ground, marketers were concerned about the effect on their brick & mortar sales…

Black Friday Marketing Tactics For Restaurants

Black Friday Marketing Tactics For Restaurants

Posted by Melissa Summers on Jul 30, 2014

How restaurants can use these Black Friday marketing tactics to increase customer engagement and capitalize on this pivotal time of year.

Marketers' 90-Day Countdown To Black Friday

Marketers' 90-Day Countdown To Black Friday

Posted by Melissa Summers on Jul 28, 2014

Learn how Promotions and Mobile Messaging play an important role in building brand awareness during the Black Friday rush.

Oh Canada! 4 Things Marketers Need To Know About CASL

Oh Canada! 4 Things Marketers Need To Know About CASL

Posted by Melissa Summers on Jun 30, 2014

4 Things Marketers must know about the new Canadian Anti-Spam Legislation (CASL). Learn about the requirements/exceptions of messages to consumers, clients & suppliers.