It’s week five in our holiday activation series and the end of the year is getting closer. Use the budget you have left, be in-market, and drive results this quarter! Promotions work to activate your consumers:
- When adding an instant win game to a promotion, we've seen increases in conversation rate by 6% and opt-ins by 5%. See it in action with our Bud Light instant win experience. (HelloWorld benchmarks, 2016)
- Text messages yield a 97% open rate, compared to 10% to 15% for email, so launch a mobile coupon or build a simple text-to-win for the holidays to reach more consumers. (HelloWorld benchmarks, 2016)
- Tweets with hashtags have 2 times more chance to generate engagement. (WERSM, 2015)
Over 40% of chance-to-win registrants opt-in for future engagement, so start building your database for 2017. In as little as five days, we can launch a promotion.
Blog Series: Holiday Activation
Did you miss the first four weeks? Here’s what we’ve shared so far: