Holiday Activation: Halloween with Coca-Cola & Dollar General

With Halloween right around the corner, Coca-Cola and Dollar General are getting into the spirit with the Fanta-DG Wickedly Good social engagement campaign and in-store beacon technology.

Once Halloween goods are purchased from Dollar General, consumers are encouraged to take pictures of the ways they are using those goods and post them to Instagram and Twitter using the campaign’s hashtag: #FantaDGwickedlygood.

While in store, the beacon alerts shoppers about Coca-Cola coupons and deals and encourages the consumers to make future purchases.

Blog Series: Holiday Activation 

Did you miss the first five weeks? Here’s what we shared:

Contact us to brainstorm last minute holiday ideas or discuss the beginning of 2017.