View All

HelloWorld Rated as a Strong Performer in Customer Loyalty Solutions by Leading Analyst Firm

HelloWorld received the highest score possible in the offers & promotions, account services, liability & fraud management, and revenue growth criteria

SOUTHFIELD, MI – HelloWorld, Inc. today announced that Forrester Research Inc. recognized the company as a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. The report, released on August 14, evaluated customer loyalty providers as Leaders, Strong Performers, Contenders, and Challengers.

Forrester identified the most significant companies in the loyalty industry and evaluated them against 30 criteria. In the company’s first year being included in the report, HelloWorld received the highest score possible in the following criteria: offers & promotions, account services, liability & fraud management, and revenue growth.

Forrester states, “HelloWorld’s heritage in digital promotions sits at the core of its managed-service loyalty offering that spans both end-to-end programs and campaigns that complement existing programs. While its solution targets multiple verticals, HelloWorld’s sweepstakes and promotions-based value proposition attracts brands — such as in CPG and high-tech products — that traditionally struggle to identify and engage their end customers. The reference clients we spoke with specifically praised HelloWorld’s legal expertise, practical advice, and day-to-day account management teams.”

Sitting at the intersection of data-driven promotions, loyalty programs, and multi-channel messaging, HelloWorld offers an entire ecosystem of digital engagement to drive affinity, loyalty, and purchase through multiple touchpoints.

"Reflecting our strategic priority on working with clients to build enduring bonds with their consumers, HelloWorld is proud to be named as a Strong Performer in Forrester’s Loyalty Wave report," said Peter DeNunzio, CEO of HelloWorld. "Many of today’s top brands seek out Forrester's opinion, and their Wave process is highly recognized and respected. As marketers leverage the insights from this report, we believe these results reflect our unique position in the loyalty space. Year over year, our client partners continually rely on our strategic expertise and solutions to motivate desired consumer behaviors.”

Last year, HelloWorld trademarked Human Loyalty®, an approach to loyalty marketing combining a traditional points structure with promotional experience and gamification to motivate people on a personal level. Fortune 500 companies seek the company’s expertise in creating end-to-end loyalty solutions, as well as to devise promotional strategies for loyalty programs that HelloWorld doesn’t administer. The company’s impact spans 44 countries for leading brands such as Coca-Cola, Microsoft, Smithfield Foods, and Johnson & Johnson. 

The Forrester Wave™ report with rankings for each loyalty service provider is available on Forrester.com.