Whitepapers + eBooks
Digital and In-Store Engagement Report
With U.S. retail ecommerce sales in food and beverage expected to have the highest compound annual growth rate between 2015-2020, CPG brands must continue to devise their digital marketing strategies, while finding new ways to engage in traditional retail stores. We set out to explore current attitudes and behaviors in-store, and where mobile, promotion, and technology play a role.
- Digital promotions that best motivate shoppers
- The role of data in post-purchase campaigns
- Incentivizing app downloads for mobile engagement