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Digital and In-Store Engagement Report

With U.S. retail ecommerce sales in food and beverage expected to have the highest compound annual growth rate between 2015-2020, CPG brands must continue to devise their digital marketing strategies, while finding new ways to engage in traditional retail stores. We set out to explore current attitudes and behaviors in-store, and where mobile, promotion, and technology play a role.

What's Covered…

  • Digital promotions that best motivate shoppers
  • The role of data in post-purchase campaigns
  • Incentivizing app downloads for mobile engagement

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Digital and In-Store Engagement Report