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Merkle: Why Millennial Women Buy Report

The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of work, money, and life. We are living this radical reshaping right now, and it is being driven by the largest generational cohort in the market today — millennial women. Merkle and Levo set out to explore the buying power of millennial women.

What's covered:

  • Purchase drivers for this powerful cohort
  • What millennial women look for in a brand
  • Myths debunked about the demographic

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Merkle: Why Millennial Women Buy Report