"Days of Giving" Daily Sweepstakes with Bonus Entries
A "Days of Giving" Sweepstakes was launched to celebrate Belk's 125th anniversary, engage consumers, acquire data, and drive Belk credit card applications. The campaign was available online, via mobile, and on Facebook. Belk partnered with various vendors to award luxury travel and retail prizes, and a new prize was awarded every single day of the campaign. Bonus entries were given for referrals and for interacting in the social space, and Belk credit card holders were entered in a second Sweepstakes, as well.