Instant Win & Mobile Sweepstakes with Threshold Prizing
Carhartt wanted to drive sales by creating some buzz around their twill work wear products. Our microsite instant win and sweepstakes solution incorporated threshold prizing, which means the prizes get larger as more people signed up. This tactic encourages viral activity, as it gives users some control over how big the prizes get. 2011 Communicator Award Winner for Creative Excellence.