Sweepstakes & Game to Drive Engagement, plus Charity Element
Forest City, a mall management company, ran a sweepstakes and instant win promotion featuring the old school characters from Rudolph the Red Nosed Reindeer television series that we all know and love. Rudolph, Santa, and friends gathered to give away a shopping spree for each of the 13 mall properties! All who registered became a member of the company’s INsider program for special discounts, trend reports, and deals. In addition, for each gift delivered in the instant win game, Forest City donated $1 to PACER’s National Bullying Prevention Center. Now that’s creating feel good moments all around!