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Southwest Airlines

Southwest Airlines

Hashtag Contest to Drive Brand Engagement
AARP

AARP

Nataki Edwards, VP of Digital Strategy & Operations
Nathan's Famous

Nathan's Famous

Engagement Hub to Reward Loyal Fans
Honest Tea

Honest Tea

Hashtag Contest to Drive Brand Engagement
Fresh Step

Fresh Step

Points-Based Loyalty Program
Under Armour

Under Armour

Twitter & Instagram Hashtag Contest
Trulia

Trulia

Video Challenges to Drive Engagement
BELK Social & Mobile Daily Giveaway

BELK Social & Mobile Daily Giveaway

"Days of Giving" Daily Sweepstakes with Bonus Entries
Schwans Custom Engagement Platform

Schwans Custom Engagement Platform

Customizable Engagement Hub
Menchies SMS Marketing Campaign

Menchies SMS Marketing Campaign

Live Television SMS Campaign
COVERGIRL & Walgreens Mobile Coupon Marketing

COVERGIRL & Walgreens Mobile Coupon Marketing

Mobile Personality Quiz
Boston's Restaurant Mobile CRM Program

Boston's Restaurant Mobile CRM Program

Mobile Club
Mellow Mushroom Mobile Engagement Campaign

Mellow Mushroom Mobile Engagement Campaign

In-Store Engagement Experience
Spider-Man: Turn Off the Dark Mobile Ticket Reservation System

Spider-Man: Turn Off the Dark Mobile Ticket Reservation System

Mobile Reservation System
SHN Event SMS Marketing

SHN Event SMS Marketing

At-Event SMS Campaign
Auntie Anne's Multichannel Marketing Campaign

Auntie Anne's Multichannel Marketing Campaign

Multi-Channel eDecoder Program
ForRent.com Mobile App With Augmented Reality

ForRent.com Mobile App With Augmented Reality

Mobile App with Augmented Reality
3M

3M

Multi-Channel Social Loyalty
Jim Beam

Jim Beam

Mobile Activation at Live Events
Rock the Vote

Rock the Vote

Mobile Activation at Live Events
Walgreens

Walgreens

Mobile SDK Scratch-Off & Mystery Offer
Michaels Stores

Michaels Stores

Social Loyalty Program
Hasbro

Hasbro

Video Upload Experience
Oreck

Oreck

Image-Based Personality Quiz
Gap

Gap

Multi-Channel Photo & Essay Contest
Kirkland's

Kirkland's

Three-Phase Twitter Sweepstakes
Canadian Tire

Canadian Tire

Multi-Channel Campaign with Physical Game Pieces
Kraft

Kraft

Facebook Engagement Campaign
Travelocity

Travelocity

Multi-Channel Collect & Win Experience
Carhartt

Carhartt

Instant Win & Mobile Sweepstakes with Threshold Prizing