In-store game piece with chance to win
As part of the “Instant Happy” sweepstakes, Old Navy gave away $100,000 to one lucky winner each day, plus thousands of instant prizes, in the week leading up to Black Friday. Instant win scratchers were distributed in stores daily, featuring prizes from brands like Chipotle Mexican Grill, Coca-Cola, Fandango, and Tiny Prints. In stores, shoppers celebrated Black Friday two days early with the entire store 50% off until close on Friday. Shoppers on OldNavy.com were also eligible to win the $100,000 grand prize.