Content Hub to Engage Football Fans
We built a football-themed engagement hub for Popeyes. Phase one focused on college playoff season where fans answered polls, posted on social media, and played an instant-win game with chances to score sports-related prizes. Points earned from these activities translated into sweepstakes entries. Phase two shifted to pro football where NFL legend Jerry Rice encouraged fans to share their “Wing-o-Vations” for game-day spreads.