SHN Event SMS Marketing
At-Event SMS Campaign
SHN, a theatrical entertainment company, wanted to increase its SMS database, drive engagement of San Francisco Pride attendees, and raise awareness of the upcoming Priscilla: Queen of the Desert production. The campaign was activated at-event during the Pride parade, and attendees could text QUEEN to 35350 for a chance to win free tickets to an upcoming show. Once entered into the drawing via SMS, attendees received a link to an interactive Scratch Off experience that revealed a production photo from the upcoming show.