Twitter & Instagram Hashtag Contest
Under Armour knows that for true athletes and everyday heroes, it’s what you do in the dark that puts you in the light. It's going above and pushing beyond that makes you a champion. As Michael Phelps goes for his last Olympic run at gold in Rio this year, Under Armour inspires the inner athlete in all of us with a hashtag contest on Twitter and Instagram. For a chance to be featured in a 45-second featured ad, followers upload their photo and a rule for training by which they operate, along with the #ruleyourself hashtag.