Analytics

Three Pillars of Analytics Offerings

eMarketer reports that data professionals spend 23 hours a week collecting, analyzing, and reporting data. HelloWorld believes it's even bigger than that. We have a staff of full-time analysts to review metrics from your programs, pull key insights, and help you strategize on ways to optimize the consumer experience.

Our Analytics Practice offers customized solutions for Promotions, Engagement Hubs, Loyalty, and CRM programs ranging from reporting dashboards to custom data science.

A Dashboard of Data

Your promotional or loyalty program comes with a self-service dashboard that shows current and past program performance using standardized, pre-defined metrics.

Key Performance Indicators:

Web metrics
Acquisition
Entries and game plays
Membership growth
Referrals and social sharing
Loyalty purchases and points
Demographics
Prizes and rewards awarded

Did someone say ROI? See how Ticket to Adventure created a big splash for Royal Caribbean!

Contextual Intelligence Reports

Data is only useful if you have someone to help make sense of it. Our real live humans generate reports of past and current performance at pre-determined intervals, then overlay strategic insights and recommendations to inform your next move.

Pre-Promotion projections powered by our Promotions Success Index™
Post-Promotion Report (PPR) per campaign
Monthly Scorecard for longer* campaigns
Quarterly Business Review (QBR) for longer-running campaigns
Ad hoc social and media reports

Analytics Consulting

Our team offers fully-customized business intelligence services that answer your most business-critical questions, whether the data comes from our programs or elsewhere.

Xbox Live Rewards

HelloWorld has worked with Microsoft for years, running daily analyses to evaluate business rules, segmentation, and lift. Our data and analytics tools help the team assess ROI across various campaigns.

Analytics

Three Pillars of Analytics Offerings

A Dashboard of Data

Key Performance Indicators:

Contextual Intelligence Reports

Analytics Consulting

Xbox Live Rewards

Deep Thoughts on Big Data

ARTICLE: Data integration paves the way for consumer integration

The Engagement Score: Measuring the value of brand engagement

ARTICLE: It's no longer about the creative pitch